What is the definition of Cigarette Project?

The 'cigarette project' is like the ultimate, utterly ludicrous endeavor of a 60-year-old tobacco company trying to launch a high-end, futuristic e-cigarette line. Picture this: "The Cigarette Project: A smoking cessation initiative where they sell 'vaporizers' with the catchy name 'CigLib' - because nothing says 'quitting smoking' quite like a fancy cigar vape."

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Now, here's an edgy example sentence: "Despite the FDA's warning that it's as dangerous as a smoking club meeting, the cigarette company is still advertising its new 'CigLib' vape as the future of tobacco-free living."